How To Whip Up A Delicious Brand With Consistency in 5 Minutes
You’re super frustrated! A few days ago, you were surfing the web and came across a really cool product for your phone. And now you cannot remember where you saw it and what it was called.
Does this sound familiar? Stumbling on something whilst surfing the web and then not remembering what the name was later?
It’s not an uncommon happening. We spend so much time surfing the web that it’s normal for us to not remember every single thing we saw.
But, if you own your own business. This is something that’s considered your worst nightmare.
Because you spend not only time and money on creating your brand but also advertising it, and you want it to be found by your customers. To build brand loyalty and sell your product / service.
Obviously, the big brands: Apple, Nike, Red Bull & Co. have a monetary advantage. This is true. BUT: these companies also started out small and grew their brand to the level of Titans it is today. And mainly due to Brand Consistency.
Hold up! What’s Brand Consistency?
It’s when both your messaging and visual branding is clearly and consistently applied across all communication channels.
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BRAND CONSISTENCY MESSAGING INCLUDES:
Did you know that 65% of the population are visual learners(1)?
That means, your customers “remember” you through visuals + emotion.
Pretty easy right?
Unfortunately, so many budding branders get this one wrong and just post a plentitude of different photo’s, quotes, visuals and more, thinking that their client will remember them.
By communicating with different messages and visuals, your customer receives mixed information. Resulting, in your brand not being remembered.
Brand recognition is achieved through brand repetition but in such a way that the customer is pleased to see your brand.
Below is a BrandSashka Tip on how to use your visuals and messaging more attuned with your brand consistency:
If you see quotes that appeal to you and your brand. Note them. Then find a photo/video or visual that best fits your brand personality. Put the visual together using your font family, including your logo and then only post on social media.
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It’s a short video but jam-packed…Enjoy!
 Some of the sites using the 65% visual learners study conclusion:
(they say 60%)
Her signature approach is to Brand Your Soul® using Soul Brand Marketing®. Her methods are creative, wise, humorous and imaginative, to help lifestyle entrepreneurs ‘come-out-of-the-closet’ with a brand that is tailored to the entrepreneur rather than the product and/or service.
Sashka is the author of Soul’d Out: Your Guide to Finding Your Life Purpose, which also includes a 50-page workbook, written for people who want to find their life purpose and apply it to their vocation.
Physically trained as an actress, dancer, singer, consumer behaviorist, marketer and advertiser, she’s empowered hundreds of clients, students, children and event attendees, to see that their life purpose is what steers their brand and gives it soul and the brand leadership entrepreneurs desire.
She’s been featured on Natural Born Coaches, Trafeze, Steven Aitchison, various virtual on-and offline summits and more.
Born and raised in South Africa, residing in London (UK), she now lives in the Tyrolean Alps with her one husband, three children. She is a slave to one cat and is shadowed by one dog.
Contact Sashka here.