NBP37: Successful Crafting with Jackie Muscat
In today’s episode we talk about how to grow your craft business with Facebook. Being who you really want to be. How to get more engagement on your Facebook Page. When you should boost a post on Facebook. Things you shouldn’t do on Facebook. Photographing your art and crafts. How to use persuasive words and phrases to turn scrollers into buyers for your craft business.
TOPICS DISCUSSED IN THIS PODCAST EPISODE:
- When you have a passion for your craft, but not a fruitful business
- Online Marketing
- Facebook to inspire others, not just selling stuff. Be relateable
- Use Facebook to your advantage
- Tap into the emotional side of why people buy
- To be aspirational and inspirational. How to bring a sprinkling of that into your Facebook
- Show yourself and your workspace on your page – who you really are. People need to trust you
- Make a new post from an old post
- What is the best time to do a posting
JACKIE MUSCAT SAID:
[clickToTweet tweet=”“Photography is key!” “Visuals sells” @jackiemuscat ft on @brandbysashka #podcast ” quote=”“Photography is key!” “Visuals sells” @jackiemuscat ft on @brandbysashka #podcast “]
[clickToTweet tweet=”“Go for quality more than quantity” @jackiemuscat ft on @brandbysashka #podcast ” quote=”“Go for quality more than quantity” @jackiemuscat ft on @brandbysashka #podcast “]
[clickToTweet tweet=”“When you go better, you do better” @jackiemuscat ft on @brandbysashka #podcast ” quote=”“When you go better, you do better” @jackiemuscat ft on @brandbysashka #podcast “]
[clickToTweet tweet=”“Facebook is a Social Platform” @jackiemuscat ft on @brandbysashka #podcast ” quote=”“Facebook is a Social Platform” @jackiemuscat ft on @brandbysashka #podcast “]
HEAR MORE ABOUT JACKIE MUSCAT:
Jackie is a mum, mural artist and a Facebook coach.
“After her son was born, something awakened in her that made her feel that there is so much more to life”.
“Jackie has skilled herself to use her time, fulltime, with two businesses”.
She realized that if she rushed it – would not have worked. She did have 7 business failures before.
She talks a lot about Netflix and digs Facebook marketing tactics for a normal person.
She comes from a corporate business side. But she soon realized she had a passion for art, but didn’t make a fruitful business of it. Jackie is not a ‘yes’ person, she will speak out.
Jackie’s father is a painter and she does mural paintings as well. Although, she did not paint for 12 years until after her son was born, she painted a mural in his room and she just happened to put it on her personal Facebook profile, when people were commenting on it – absolutely loving it! That’s when Jackie had an ‘A-ha’ moment and thought ‘hang on a moment, this is something I could do for a living’. Jackie says “I’m half artistic and half logical”.
Jackie admits that she never had to really study hard to get A-grades.
After realizing what she could do with her murals on Facebook, Jackie learned all about online marketing.
Jackie was being asked a lot on how to advertise on Facebook.
She says she gets her inspirations for her artwork from her clients and Pinterest.
Jackie does not have a lot of Blogs on her page, but she has a lot of business.
Coming up with ideas on Facebook, she says, is not easy.
FAVOURITE QUOTE TO SHARE WITH THE WORLD
There is no such word as can’t. My Dad would say this to me and now it’s my belief system. I might not be able to do things right now but “how” can I learn? How can I get there? No such word as can’t.
ONE BOOK YOU SHOULD READ
One of my mentors is Ramit Sethi, I love his direct approach to business, how he is logic to the core and is big on research and testing, not gut feelings. His latest book “Your Move: The Underdog’s Guide to Building Your Business” is Sethi through and through and I’m enjoying it. If you want a no nonsense guide to getting those ideas into action – call on Ramit.
CONNECT WITH JACKIE MUSCAT
CONNECT WITH SASHKA
Want to be a guest on the podcast? Apply to be featured on the No Name Brand Podcast here.