When you meet Lenka virtually, this is the image you’re greeted with. A strong, decisive, passionate, elegant, luxury and fashionable woman. So the idea I had in my mind for her Logo design and development was for me a given. But Lenka pleasantly surprised me. She was anything BUT what I “thought”. It was only once we started working on the creative brief, that I started to see HER Soul and that of the brands’ SOUL. There were many design suggestions, super creative, colorful and strong like Lenka. But her SOUL brand? If she were a personality it would be Coco Chanel, Angelina Jolie and George Clooney.
On the outside everything you SEE, but on the inside, clear-cut-lines, organized, everything-in-its-place. No OTT. Plain and simple. The result: A logo that represents Lenka’s SOUL brand to-the-tee. The circle in the middle: Representing her “circle of life” (Business “NLP” Coach) The quirky “AW” in the middle interlocked with one-another and slightly breaking out of the circle. Representing how a woman is strong yet delicate and breaking out of the mould. The Advantage Woman writing: Strong, delicate, feminine = Coco Chanel, Angelina Jolie and George Clooney The colors: Honey Gold, Black and Yin-Yang Black/White.
I loved working with Lenka.