NBP28: Copywriting and Content Marketing with Rikki Ayers
In today’s episode we talk about the millennial mindset, living in the world as a millennial, crafting stories through podcasting, writing for her clients, writing free hand vs by keyboard, what to look for in a copywriter when you are looking for someone to communicate your brand’s story and Rikki’s next project focusing on fictional short stories.
TOPICS DISCUSSED IN THIS PODCAST EPISODE:
- The millennial mindset and living as a millennial.
- From digital marketing agency to copywriting and podcasting.
- The writing process for Rikki’s copywriting and content marketing service and writing for clients.
- Honing your skill as a copywriter.
- What to look for in a copywriter when you’re seeking a copywriter for your business.
- Empowering others to realise how important their story is to inspire others.
- Writing on a keyboard vs writing by hand.
RIKKI AYERS SAID:
[clickToTweet tweet=”“When you communicate your WHY it is easier to get a feel for your story” @beradmedia ft on @brandbysashka #podcast ” quote=”“When you communicate your WHY it is easier to get a feel for your story” @beradmedia ft on @brandbysashka #podcast “]
[clickToTweet tweet=”“Everyone can inspire someone in some way” @beradmedia ft on @brandbysashka #podcast ” quote=”“Everyone can inspire someone in some way” @beradmedia ft on @brandbysashka #podcast “]
[clickToTweet tweet=”“I want to help people realise how they can help someone with their story” @beradmedia ft on @brandbysashka #podcast ” quote=”“I want to help people realise how they can help someone with their story” @beradmedia ft on @brandbysashka #podcast “]
[clickToTweet tweet=”“If you want to be taken seriously, you need to take yourself seriously first” @beradmedia ft on @brandbysashka #podcast ” quote=”“If you want to be taken seriously, you need to take yourself seriously first” @beradmedia ft on @brandbysashka #podcast “]
[clickToTweet tweet=”“Everyone has a story that will inspire someone” @beradmedia ft on @brandbysashka #podcast ” quote=”“Everyone has a story that will inspire someone” @beradmedia ft on @brandbysashka #podcast “]
HEAR MORE ABOUT RIKKI AYERS:
Rikki Ayers is a lover of all things books, bikes and beverages. She’s a copywriter by trade, and through her solo venture Be Rad Media helps visionaries get clear and confident about their message. She also talks to people about overcoming fear and embracing change on The Own Up Grown-Up podcast. Nothing lights her up more than seeing someone carve their own path and go for their dreams, while being smart about it.
FAVOURITE QUOTE TO SHARE WITH THE WORLD
“What we get when we turn pro is, we find our power. We find our will and our voice and we find our self-respect. We become who we always were but had, until then, been afraid to embrace and to live out.” ― Steven Pressfield, Turning Pro
BOOK YOU SHOULD READ
Turning Pro by Steven Pressfield (whether you’re a writer or not, it’s about getting serious and professional about what you want to do with your life).
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Sashka Hanna-Rappl
Her signature approach is to Brand Your Soul® using Soul Brand Marketing®. Her methods are creative, wise, humorous and imaginative, to help lifestyle entrepreneurs ‘come-out-of-the-closet’ with a brand that is tailored to the entrepreneur rather than the product and/or service.
Sashka is the author of Soul’d Out: Your Guide to Finding Your Life Purpose, which also includes a 50-page workbook, written for people who want to find their life purpose and apply it to their vocation.
Physically trained as an actress, dancer, singer, consumer behaviorist, marketer and advertiser, she’s empowered hundreds of clients, students, children and event attendees, to see that their life purpose is what steers their brand and gives it soul and the brand leadership entrepreneurs desire.
She’s been featured on Natural Born Coaches, Trafeze, Steven Aitchison, various virtual on-and offline summits and more.
Born and raised in South Africa, residing in London (UK), she now lives in the Tyrolean Alps with her one husband, three children. She is a slave to one cat and is shadowed by one dog.
Contact Sashka here.
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