We’ve all been there. Listen to guru X. Follow guru X. Buy and execute what guru X sells. Execute what guru says. Result? 9-times-out-of-10, the opposite from what guru X is attaining. What you’re getting is crickets and you’re more lost than when you started...
I so often read that an entrepreneur “knows” who their clients are. They then describe them in a few sentences. Then they move onto the demo-and psychographics and maaaaaybe even an avatar of that client. And that’s that....
The good news is I’ve never written a five-word blog post in my life, so I’m going to explain in a bit more detail why you’re not getting any traffic and how to create better headlines. Got your glass of wine ready? Too early...
Today, we’re going to write the perfect blog post. Let’s define perfect… There’s no such thing as failure, just 999 times that didn’t work according to Nikola Tesla, inventor of the lightbulb. Did you see what I did there? Well, Edison nicked enough from Tesla in his lifetime,...
Writing to make a connection is really easy, and thoroughly enjoyable when you know how. It doesn’t involve finding your passion or your big why. Because those are largely irrelevant. Okay, let’s take a sidebar and explore this before you get cheesed off with me...
How does writing a blog post change a life? On its own it doesn’t. As part of your marketing strategy, not only does blogging transform your reader’s lives it builds a connection with you and kickstarts the road to your mutual success....
Over the last few weeks we’ve covered a lot on blogging, and how to suck in traffic to your website. You have all the ingredients to create a fantastic blog post. If your blog was a nice drink, you’d be telling everyone how fresh fruit,...
Should I use my tagline in my header? What should my tagline say? OMG! I don’t have a tagline in my logo. Any of these lines sound familiar? ...
If the consumers believe that you are the best, then you are. You need to know how you can affect this reality to create a positive brand perception. ...
Your Brand Guidelines can answer to a gazillion questions about your Brand Identity. Check what Brand Identity Guidelines should the contain....
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