Too many heart-centred businesses are running around like the white rabbit in Alice in Wonderland, blurting out “I’m going to be late”. I need to ask you, WHAT are you going to be late for, when you’re running around like a headless chook? Remember, it’s...
Part of people liking your Brand is that you make them feel good. A lot of marketing likes to talk down to people and make you feel less than. I don’t buy into that style of marketing and the chances are you don’t either...
Building the Know-Like-Trust process isn’t a super “easy” process but SIMPLE. It only requires a FRAMEWORK which needs to be implemented. And this happens – as always – STEP-BY-STEP ????...
your Soul + Brand Marketing go hand-in-hand for your heart-centred business. You can feel into your soul and its message – get Visions, open portals and think up BIG dreams… however, Ideation without Execution is Disruption (as Robin Sharma would say)…...
We’ve all been there. Listen to guru X. Follow guru X. Buy and execute what guru X sells. Execute what guru says. Result? 9-times-out-of-10, the opposite from what guru X is attaining. What you’re getting is crickets and you’re more lost than when you started...
I so often read that an entrepreneur “knows” who their clients are. They then describe them in a few sentences. Then they move onto the demo-and psychographics and maaaaaybe even an avatar of that client. And that’s that....
The good news is I’ve never written a five-word blog post in my life, so I’m going to explain in a bit more detail why you’re not getting any traffic and how to create better headlines. Got your glass of wine ready? Too early...
Today, we’re going to write the perfect blog post. Let’s define perfect… There’s no such thing as failure, just 999 times that didn’t work according to Nikola Tesla, inventor of the lightbulb. Did you see what I did there? Well, Edison nicked enough from Tesla in his lifetime,...
Writing to make a connection is really easy, and thoroughly enjoyable when you know how. It doesn’t involve finding your passion or your big why. Because those are largely irrelevant. Okay, let’s take a sidebar and explore this before you get cheesed off with me...
How does writing a blog post change a life? On its own it doesn’t. As part of your marketing strategy, not only does blogging transform your reader’s lives it builds a connection with you and kickstarts the road to your mutual success....
