HOW CAN YOU INFLUENCE A BRAND PERCEPTION?
If the consumers believe that you are the best, then you are. You need to know how you can affect this reality to create a positive brand perception. ...
Branding
A REBEL’S GUIDE TO BRAND IDENTITY GUIDELINES
Your Brand Guidelines can answer to a gazillion questions about your Brand Identity. Check what Brand Identity Guidelines should the contain....
SOCIAL MEDIA IST NUR ETWAS FÜR UNTERNEHMERINNEN UND UNTERNEHMER MIT HERZ
Willst du wissen WARUM die Kids Social Media lieben? Weil es unterhaltsam ist und auch eine wichtige Informationsdrehscheibe über das Leben, Trends und Inspiration und manchmal auch Trost – oft einfach über ein herzhaftes Lachen, weil einem anderen noch was Blöderes passiert ist. Und Leute, die...
HOW TO TURN A NEGATIVE BRAND PERCEPTION INTO POSITIVE
Once the consumer’s negative brand perception is formed, changing it is hard. It needs a really good strategy to change it into a positive brand perception....
How to get featured in top magazines when you’re not a ‘PR Person’
Getting your business in front of more of your people is a key part of every entrepreneurs’ journey. You’ve likely heard that getting featured in top blogs and magazines is a fantastic way to skyrocket your business and boost your following. You want to give it a...
March 18, 2016
HOW TO NEVER UNDERESTIMATE THE BRAND IDENTITY GUIDELINES
Brand Identity Guidelines is a written manual that gives you a clear direction and tactics to reach your goals and establishes the voice of the company....
HOW DOES SOCIAL MEDIA INFLUENCE BRAND PERCEPTION?
Influencing brand perception through social media can’t be a random act or a chaotic experience. Social media is one of the best tools that your brand has....
HOW TO FIND A BUSINESS NAME IN 12 HAPPY STEPS
Having a „brand“ name isn’t easy to choose though. I’m sure you’ll agree. For example, if you’re a parent looking to name your unborn child or if you have pets that you’re wanting to name. You can confirm that name-finding is a tad – „stressful“. No wonder...
November 5, 2015
3 Pet Peeves About Advertising, That’ll Make Your Business Famous
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...
September 26, 2015
The Branding Lesson I Learned From Head Lice
Just recently head Lice and Brand Awareness became my topic of thought and discussion. It's not something that you'd typically be talking about, but the similarities are rather surprising. Join me on how I destroy head lice and gain stamina to becoming the brand awareness...