A successful business requires just three things to be successful: Know your audience, know what it is you want to sell and believe with all your heart that you are enough!
Yes, you will fail but this is not a BAD thing! This is a pre-requisite to growing in your business. You cannot possibly know EVERYTHING from the word GO! Starting a business is the first courageous step to a world that will empower and liberate you! It’s not going to be easy and nothing is going to come to you overnight – you have to work for it! And that isn’t a problem for you, because you have a fire in your belly that wants to make this work! As much as you want to breathe.
When I started my business in 2008 whilst pregnant with my third child, I was told by many that I was totally crazy and would never ever make it. I was a foreigner in a country that didn’t speak my language and didn’t accept my education as proof that I had qualifications. Many told me I was doomed from the start.
Did I quit before even starting? Hell no!
I had no apparent ‘why’ for my start – only pride – I wanted to prove to my ex-employer what an incredible asset I was and I wanted them to come begging for me to consult for them.
Of course, that didn’t happen. Something much better unfolded and way better than what I could ever have imagined! I became an Author, an international speaker and work with visionary entrepreneurs all over the world, starting up new businesses and building brands that influence generations.
You don’t need funding to start a business. Some cashflow would be good but it’s not the end of the world if you don’t. What you DO need is tenacity and courage to discover your truth – because that is what’s going to set you apart from everyone else in the market.
I have over 35+ years experience in Marketing and Advertising working for the world’s best Agencies and luxury companies like Swarovski, Caran d’Ache and more. I have lost a business and built it up from scratch to the success that it is today, making me the leading business and brand strategist for creative visionaries in the world.
And now you’re here, to take this free Business Plan training to get your business ideas and strategy on paper to make it a reality and show the world that you’ve arrived and open for business.
Today is all about looking at your solutions (what you offer), where you want to be in the next 12 months, researching your market & your soul clients.
Today is all about IDENTIFYING & ANALYSING YOUR COMPETITORS… Now this is going to be SUPER interesting as I don’t believe in ‘COMPETITION’
Today is all about your AUDIENCE. On the training today we will be… Identifying where your soul clients are How to grow your audience so you have a consistent…
Today is all about YOUR SALES! On the training today we will be… Learning how to sell to our audience without being salesy Writing social media posts that…
Today is all about your MARKETING & ADVERTISING Strategy. On the training today you will be… Writing social media content that will establish your unforgettable brand presence Identifying marketing…
I’m an edutainer, author and speaker, serving creative visionaries in the lifestyle market, who want to go from no-name to brand leadership with clear, focused and purpose-led marketing and strategies.
My signature approach is to Brand Your Soul® using Soul Brand Marketing®. My methods are creative, wise, humorous and imaginative.
I’m the author of Soul’d Out: Your Guide to Finding Your Life Purpose, which also includes a 50-page workbook, written to discover what your life purpose is and how to integrate it into your vocation.
Trained as an actress, dancer, singer, consumer behaviourist, marketer and advertiser, I’ve empowered hundreds of clients, students, children and event attendees, to show that their life purpose is what steers their brand and business, not their profession or products and/or services that are sold.
I’ve been featured on Forbes, Buzzfeed, Natural Born Coaches, Trafeze, Steven Aitchison, various virtual on-and offline summits and more.
Born and raised in South Africa, once residing in London (UK), I now live in the Tyrolean Alps with my three children.
Disclaimer: My method is my own. It’s not regurgitated from anywhere. Terms and conditions apply.
(Seriously, do it! Terms and Conditions apply aka do the work = RESULTS!)
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