A successful business requires just three things to be successful: Know your audience, know what it is you want to sell and believe with all your heart that you are enough!
Yes, you will fail but this is not a BAD thing! This is a pre-requisite to growing in your business. You cannot possibly know EVERYTHING from the word GO! Starting a business is the first courageous step to a world that will empower and liberate you! It’s not going to be easy and nothing is going to come to you overnight – you have to work for it! And that isn’t a problem for you, because you have a fire in your belly that wants to make this work! As much as you want to breathe.
From the age, I could think and feel, my sights were on spreading my wings and leaving my home town. Not because I didn’t feel safe, supported or loved but because I wanted to see what else there was in store for beyond the Southern point of Africa I called home.
And that I did. I ventured out into the big-wide-world, on my own, with heaps of ambition and passion. I moved from South Africa to the UK at the ripe old age of 21 years old. A few degrees under my belt and a desire to conquer the world with my talents.
Needless to say, my bubble was burst when I had to deal with many closed doors and bureaucracy. But still, I mastered that until I moved to an even smaller town in the middle of nowhere in Austria.
I couldn’t speak the language, had no idea about the culture, the food was different, the humour appalling and I knew nobody.
Talk about starting from scratch.
And still, despite all the closed doors and even more bureaucracy. I managed to somehow find a few windows and make things happen.
I not only managed to do some long-distance learning, learn the German language and ‘fit in’, but I also miraculously was hired by an International Luxury company to do what I loved. Until – as with most Visionaries who work for others’ visions – things got sour. And that chapter ended after a five-year spree.
It was in 2008 whilst pregnant with my third child, that I had the brain-spark idea to become self-employed. So I started my own business. With no money, no support, no family or friends, and rickety German, I set off to make things happen as a Business consultant in a male-dominated sector. I was told by many that I was totally crazy and would never ever make it. I was a foreigner in a country that didn’t speak my language and didn’t accept my education as proof that I had qualifications. Many told me I was doomed from the start.
But I kept going.
I’m not going to lie – it was hard. Fighting for space in a male-dominated sector as a foreigner and woman with three kids has not been easy. Not to mention, when I started my business there was no ‘world wide web’ with ‘social media marketing’ (websites weren’t even responsive then and it was all centred around having a ‘flash’-based website). Nightmare!
I cannot tell you how many times I have given up.
And then I had that epiphany moment – April 1st 2014.
Sitting in the unemployment office with many unemployed folks. Who had no education, no experience, no mindset work. I started to SEE just what I had going. I got up from my seat, walked out of that office and vowed to make things work no matter what.
Fast-forward and I am an Author, an international speaker, a University Lecturer, and leading Business & Brand Strategist. I work with visionary entrepreneurs all over the world, who are either starting up new businesses or scaling existing businesses to the next level. I created my own Intellectual Property and speak-read-and-write three languages fluently (busy learning a fourth currently).
I’ve been down more rabbit holes than I like to admit. Been through depression with horrible mental health issues. Gained and lost weight. Hated myself on more days than I like to count.
And still, I made it.
And so can you.
I know you can.
Today is all about looking at your solutions (what you offer), where you want to be in the next 12 months, researching your market & your soul clients.
Today is all about IDENTIFYING & ANALYSING YOUR COMPETITORS… Now this is going to be SUPER interesting as I don’t believe in ‘COMPETITION’
Today is all about your AUDIENCE. On the training today we will be… Identifying where your soul clients are How to grow your audience so you have a consistent…
Today is all about YOUR SALES! On the training today we will be… Learning how to sell to our audience without being salesy Writing social media posts that…
Today is all about your MARKETING & ADVERTISING Strategy. On the training today you will be… Writing social media content that will establish your unforgettable brand presence Identifying marketing…
I’m an edutainer, lecturer, author and speaker, featured on Forbes, buzzfeed, Thrive Global and Co, serving creative visionaries in the lifestyle market, who want to go from no-name to brand leadership with clear, focused and purpose-led marketing and strategies.
My signature approach is to make sense of the clutter going on in your mind. And then Brand Your Soul® using Soul Brand Marketing®. My methods are creative, wise, humorous and imaginative.
I’m the author of Soul’d Out: Your Guide to Finding Your Life Purpose, which also includes a 50-page workbook, written to discover what your life purpose is and how to integrate it into your vocation.
Trained as an actress, dancer, singer, consumer behaviourist, marketer and advertiser, I’ve empowered hundreds of clients, students, children and event attendees, to show that their life purpose is what steers their brand and business, not their profession or products and/or services that are sold.
I’ve been featured on Forbes, Buzzfeed, Natural Born Coaches, Trafeze, Steven Aitchison, various virtual on-and offline summits and more.
Born and raised in South Africa, once residing in London (UK), I now live in the Tyrolean Alps with my three children.
Disclaimer: My method is my own. It’s not regurgitated from anywhere. Terms and conditions apply.
(Seriously, do it! Terms and Conditions apply aka do the work = RESULTS!)
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