NBP101: 100% Natural Products For Your Dog & Owner with Jitka Krizova
Introducing: Jitka Krizova – Vita Canis story started from the simplest desire to produce 100% natural products which have a useful purpose for both dogs and their owners that you will love to use and gift. This year she has organised a very unique dog grooming competition, that never been organised in the UK (not even Europe I think, only USA) Vita Canis Style to Rescue is a dog grooming competition using rescue dogs to help them find a new home and raise money for the rescue centres.
TOPICS DISCUSSED IN THIS PODCAST EPISODE:
- (4:00) About the Product Vita Canis
- (8:00) How the Marketing for this Natural Product is done
- (10:00) A dog grooming competition in the very near future for Rescued dogs (nominated as Event of the Year)
- (15:00) Coping with all the stress having a Dog Grooming Business
- (16:50) What pet owners should know with regards to Natural Products
HEAR MORE ABOUT JITKA KRIZOVA:
Growing up in my native Slovakia, my outlook on life was formed at a very early age. My mother was a University lecturer, and one of her subjects was herbalism, whilst my father was a Professor of Botany who dedicated his life to the science of plants. Growing up we were always making our own tinctures, teas and macerated oils from herbs we used to grow in our garden. I have a great love for animals and became a professional dog groomer in 1998, subsequently establishing the Vita Canis Dog Grooming Salon. I have won many awards including British Groomer of the Year 2006, Eurogroom Best in Show 2006, 2007, 2009, Groomania Best In Show 2010 and Mastergroom Best In Show 2012. Vita Canis most recent award was in November 2016 where we were presented with the Pet Industry Federation (PIF) Grooming Business of the Year.
FAVOURITE QUOTE TO SHARE WITH THE WORLD
Imagine, believe, achieve!
ONE BOOK YOU SHOULD READ
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Want to be a guest on the podcast? Apply to be featured on the No Name Brand Podcast here.
Her signature approach is to Brand Your Soul® using Soul Brand Marketing®. Her methods are creative, wise, humorous and imaginative, to help lifestyle entrepreneurs ‘come-out-of-the-closet’ with a brand that is tailored to the entrepreneur rather than the product and/or service.
Sashka is the author of Soul’d Out: Your Guide to Finding Your Life Purpose, which also includes a 50-page workbook, written for people who want to find their life purpose and apply it to their vocation.
Physically trained as an actress, dancer, singer, consumer behaviorist, marketer and advertiser, she’s empowered hundreds of clients, students, children and event attendees, to see that their life purpose is what steers their brand and gives it soul and the brand leadership entrepreneurs desire.
She’s been featured on Natural Born Coaches, Trafeze, Steven Aitchison, various virtual on-and offline summits and more.
Born and raised in South Africa, residing in London (UK), she now lives in the Tyrolean Alps with her one husband, three children. She is a slave to one cat and is shadowed by one dog.
Contact Sashka here.